From Scratch to Showcase: Branding & Launching St. Croix Baking Company

When Chef Froke brought us his 25 years of five-star hotel experience, we knew he kneaded a five-star brand identity. With a history of baking for royalty, movie stars, and rock legends, his expertise was undeniable. Our goal was to craft a brand that matched his level of artistry—one that felt both elevated and welcoming, just like his main street bakery.

We developed a flexible brand identity that seamlessly translated across signage, packaging, wearables, print, digital, and more. Every touchpoint—from the storefront to the pastry boxes—was designed to reflect the refined craftsmanship behind every St. Croix Baking Company creation.

Leading up to the grand opening, we rolled out a robust social media campaign, building anticipation and introducing the community to Chef Froke’s passion for pastry. Through engaging storytelling, behind-the-scenes peeks, and mouthwatering visuals, we helped establish a loyal following before the doors even opened.

From concept to launch, our team ensured that St. Croix Baking Company had a brand as irresistible as its signature confections.