Lifestyle Health: A Consumer-Focused Healthcare Brand Rooted in Wellness
In partnership with CentraCare leadership and RSP Architects, Christiansen Creative developed a consumer-centric healthcare brand, called Lifestyle Health, designed to blend wellness, accessibility, and a modern retail experience.
Branding Healthcare with a Retail Mindset
Traditional healthcare branding often leans clinical and sterile, but CentraCare sought a fresh approach—one that would engage consumers and promote wellness in an inviting, approachable way. Our team developed a holistic brand system that brings together bright, positive aesthetics, natural textures, and a strategic visual language to reinforce health, movement, and personal growth.
Design Elements That Inspire & Elevate
A bright, uplifting brand identity that conveys positivity and accessibility.
Natural textures that align with wellness and holistic health rather than the traditional clinical feel.
Upward movement in layouts and graphics, subtly reinforcing the idea of personal growth and evolving toward your best self.
Retail-inspired signage and visuals designed to create a welcoming, consumer-friendly environment.
Comprehensive Brand Implementation
To ensure a seamless rollout, Christiansen Creative delivered a full suite of branding assets, including:
A detailed brand guide to ensure consistency across digital, print, and in-person touchpoints.
Brand identity materials for a unified look and feel.
Retail signage that reinforces the consumer-friendly, wellness-driven experience.
Campaign launch materials to introduce the new brand to patients, employees, and the community.
A website design that reflects the brand’s accessibility, warmth, and forward-thinking approach.
A Modern Approach to Healthcare Branding
By integrating branding principles from retail and wellness industries, the Lifestyle Health brand identity breaks away from traditional healthcare aesthetics, creating a welcoming, consumer-friendly experience. The result is a fresh, strategic brand that positions CentraCare as a leader in patient-centered care.
At Christiansen Creative, we specialize in branding that transforms industries. Whether you're reimagining healthcare, retail, or nonprofit branding, we develop strategic, consumer-driven solutions that make a lasting impact.
