ServeMinnesota has been a catalyst for positive social impact since 1993. Working with AmeriCorps and community partners, it addresses critical needs in Minnesota and shares proven practices nationally.

With AmeriCorps rolling out its new logo, ServeMinnesota had the opportunity to review its branding to align with the national organization and reflect its own brand identity. Christiansen Creative created an identity that gives equal weight to the service provided by community members and the location of service - Minnesota. The ribbon M represents Minnesota and the connections throughout the partnerships and communities.