ServeMinnesota: Strengthening Impact Through a Strong Brand Strategy
Since 1993, ServeMinnesota has been a driving force for social change, partnering with AmeriCorps and local organizations to address critical community needs across education, employment, housing, and public health. With a strong presence in Minnesota and a national influence, ServeMinnesota sought a refreshed brand identity to better align with AmeriCorps’ new national branding while maintaining its own unique identity.
Brand Strategy & Design Elements
A balanced identity that gives equal weight to community service efforts and Minnesota’s role in the mission.
The Ribbon ‘M’ Logo – A custom design that represents Minnesota, interconnected partnerships, and the ripple effect of service across communities.
A cohesive brand system that aligns with AmeriCorps’ national branding while maintaining ServeMinnesota’s distinct presence.
Website alignment with the new branding, ensuring a cohesive digital experience for volunteers, partners, and the community.
Branded office space to create a welcoming, mission-driven environment that reinforces ServeMinnesota’s impact and inspires both employees and visitors.
Deliverables & Implementation
As part of the branding initiative, Christiansen Creative provided:
A refined brand identity that aligns ServeMinnesota with its mission.
Logo design and brand elements that reflect service, collaboration, and community impact.
A website refresh designed to enhance user experience, storytelling, and accessibility.
Environmental branding for their office space, reinforcing mission and values in the workplace.
Comprehensive brand guidelines to ensure consistent application across digital, print, and community outreach efforts.
A Brand That Strengthens Service & Connection
Through a strategic rebrand, ServeMinnesota now has a clear, compelling identity that strengthens its role as a state and national leader in service and impact. The refreshed branding ensures recognition, alignment, and engagement with both volunteers and community partners.
At Christiansen Creative, we specialize in branding for mission-driven organizations, helping them align their identity, communicate their impact, and expand their reach.
