Working in partnership with CentraCare leadership and RSP Architects, Christiansen Creative developed a consumer-focused healthcare brand identity within a retail experience.

All aspects of the branding felt positive and bright. The natural textures aligned with wellness vs. traditional healthcare. The upward movement in the layouts was a subtle nod toward evolving toward your best self. The final deliverables include the brand guide, brand identity materials, retail signage, campaign launch materials, and the website.