The Phipps Center for the Arts is a destination for all things art, theater, music, and more. But how do you enjoy an art experience when your facility is closed for renovation? You host a free outdoor concept and invite the entire community to come and enjoy it.

The selected direction had a retro MTV vibe to connect with the local 40-somethings—a younger audience than the established patron. The colors and movement leaned into the summer season and the riverside location.

For all our brands, we consider everything from one-color executions to full-color uses. And for this event, we wanted more than just a singular event logo. We created a library of textures, icons, and color combinations the client could use internally to supplement his promotional assets.