AIGA Minnesota Design Camp: A 40-Year Legacy in Design
For 40 years, AIGA Minnesota’s Design Camp® has been a premier design conference, bringing together creative professionals, industry leaders, and emerging designers to celebrate and advance the field of graphic design, branding, and visual storytelling.
Marking this milestone anniversary was not only significant for the design community but also for Christiansen Creative. With our deep-rooted history of attending Design Camp, the opportunity to collaborate on the event’s 40th-anniversary brand identity was a project filled with passion, purpose, and creativity.
Building a Brand for a Legacy Event
Our goal was to create a brand identity that honored Design Camp’s four-decade history while reflecting the evolution of the creative industry. We developed a versatile and dynamic event identity, designed to work across multiple platforms while maintaining a strong, cohesive visual presence.
When initial branding discussions began, Design Camp was planned as an in-person event. However, as the project evolved, it became clear that the event needed to transition to a fully virtual experience. This shift required an adaptable design system that could be seamlessly implemented across digital platforms.
Designing for a Virtual Conference Experience
A bold and engaging event identity that balanced legacy and innovation.
A flexible visual system that worked across social media, websites, email marketing, and digital presentations.
Scalable branding elements to ensure consistency in speaker promotions, session materials, and attendee engagement tools.
Interactive and immersive digital experiences that maintained the energy and community spirit of past in-person events.
Despite the shift to a virtual format, the 40th-anniversary celebration remained a high-impact gathering of creative minds, thanks to thoughtful branding and strategic design adaptations.
Creative Collaboration with Meaning
For Christiansen Creative, working with AIGA Minnesota on this historic event was an opportunity to give back to a community that has inspired us for years. By creating a brand that embraced both tradition and transformation, we helped ensure Design Camp’s visual identity reflected its rich history and promising future.
At Christiansen Creative, we specialize in branding for events, organizations, and companies that seek to engage, inspire, and connect with their audiences. Whether it’s an in-person, hybrid, or virtual experience, we craft strategic and adaptable design solutions that make a lasting impact.
