Rebranding & Website Redesign for MORA: A Human-Centered Approach
Mount Olivet Rolling Acres first approached Christiansen Creative with a large website with the goals of enhancing user experience and accessibility. Before diving into website development, we conducted a comprehensive brand audit to assess how the organization could better connect with its key audiences, improve employee recruitment, and enhance support for families seeking services.
Brand Strategy & Identity Refresh
One of the first recommendations from our brand audit was to simplify the organization's name and identity. While “Mount Olivet Rolling Acres” carried historical significance, it was lengthy and difficult to communicate effectively. To create a stronger, friendlier, and more memorable brand, we introduced MORA, a streamlined and approachable name that resonated with both employees and families in need of services.
Website Redesign for Engagement & Accessibility
MORA’s website serves as a primary recruitment tool for employees and an essential information hub for families seeking disability services. Our design and content strategy focused on:
User-Friendly Navigation: Simplifying the site structure to create a seamless, accessible experience for all users.
Warm & Inclusive Content: Making language more welcoming and clear, ensuring families and job seekers felt supported and informed.
Diversity-Focused Visuals: Designing inclusive iconography and imagery that represented MORA’s diverse employees and clients.
Calming Color Palette: While bright color pops were used sparingly to highlight key information, the overall aesthetic relied on soft, supportive tones and textures to foster a sense of trust and calm.
Results & Impact
By aligning brand strategy with website design, MORA now has a modernized, accessible, and engaging digital presence that effectively serves both job seekers and families. The new branding and web experience reflect MORA’s mission, creating a more inclusive and welcoming platform for those seeking care, resources, and employment opportunities.
At Christiansen Creative, we specialize in brand transformation and digital experiences that make an impact. Whether it's brand audits, website design, or inclusive content strategies, we help organizations engage their audiences and elevate their missions.
