The Mount Olivet Rolling Acres originally came to Christiansen Creative with a large website and some big goals. Before the site work, our studio provided a brand audit. We reviewed with the client key audiences, challenges vs. opportunities, results of internal and external surveys, and our studio recommendations.

The first undertaking was to change Mount Olivet Rolling Acres's full name, which is a mouthful, to the shorter, friendlier MORA. Because this website is the primary tool for employee recruitment and potential families needing services, warming up the content and simplifying the experience were two main goals. It was important that icons were inclusive and promoted a diverse employee and client base. Bright color pops were used minimally to allow for calm, supportive colors and textures in the website.