Put Your Passion In Action
One of the things we pride ourselves on is keeping sight of the bigger picture for our clients. After we rebranded Ampact, we began to dig into their AmeriCorps recruitment campaigns. Historically, our studio would create concepts specifically for the educational programs before moving on to another program, such as Recovery Corps.
For this effort, we proposed creating a direction that could be executed holistically across all programs, regardless of the focus. The benefit for the client was a more streamlined execution of the campaign materials, which meant hitting deadlines and managing costs.
Put Your Passion in Action is the recruitment theme for Reading Corps, Math Corps, Early Learning Corps, Recovery Corps, Climate Impact Corps, Heading Home Corps, and Public Health Corps. Tactics for all programs included:
Photo art direction of tutors and kids
Radio, social, digital, and print ads
Direct mail to residents and kits to partners
Table displays and on-site materials
Website assets for recruitment portals
Onsite posters, yard signs, and overview sheets
