MORA About A New Website
The Mount Olivet Rolling Acres came to our studio with a large website and some big goals for their next version. In addition to an entire site redesign/rebuild, our studio provided a brand audit. The client reviewed key audiences, challenges vs. opportunities, results of internal and external surveys, and our studio recommendations.
The first undertaking was to shift from the full name of Mount Olivet Rolling Acres, a mouthful, to MORA. Because this website is the primary tool for employee recruitment and potential families needing services, warming up the content and simplifying the experience were two main goals.
This custom Wordpress website allows the client to keep the content current, connect with their online job postings, and present their organization in a more authentic light – healthy, happy, and human. Right down to the URL: MORAcares.org
EXISTING MESSAGE:
Mount Olivet Rolling Acres provides services to people with intellectual and developmental disabilities in Minnesota.
POTENTIAL REBRANDED MESSAGE:
MORA serves Minnesotans with intellectual and developmental disabilities with dedication and compassion.
It was important that icons were inclusive and promoted a diverse employee and client base.
Bright color pops were used minimally to allow for calm, supportive colors and textures in the website.
