Cancer Center of Western Wisconsin Website
Years ago, we were proud to help launch the Cancer Care of Western Wisconsin through its brand identity, advertising campaign, marketing materials, and website.
More than a decade later, the organization needed a significant website rebuild to help connect with potential patients and leverage current best practices. Christiansen Creative collaborated with their internal CCWW team to create a structure and experience that would achieve their goals for years to come.
The first website on the left was from 2010 and the middle image shows the website that bridged the gap until the 2023 site launched. The new site is a custom Wordpress website that delivers an experience tailored to the users needs.
Our original brand colors needed a refresh to help create actionable areas on the website and more contrast. The colors were all checked for visual accessibility during our design phase.
We worked extensively with the client team to simplify the user experience while building as much flexibility for the client as possible.
The final deliverable is a responsive website that reflects the warm, personal care patients receive at the Cancer Center of Western Wisconsin.