Little Free Library: A Global Literacy Movement with a Unified Brand

Little Free Library started as a small initiative in Hudson, Wisconsin, but today, it is a global nonprofit organization dedicated to increasing book access and promoting literacy in communities worldwide. With millions of books shared annually through its network of more than 150,000 registered book-sharing boxes, the organization has grown into a recognized leader in literacy advocacy.

As Little Free Library expanded its family of programs, it needed a brand identity that reflected its evolution—one that honored its roots while supporting its global literacy mission. That’s where Christiansen Creative came in.

Our team worked closely with Little Free Library’s internal marketing team to develop a comprehensive and cohesive brand strategy. We explored multiple brand identity directions, ultimately delivering a refined and unified system that captures the organization’s mission, values, and impact.

Brand Strategy & Design Solutions

• A modernized brand identity that aligns with Little Free Library’s mission and its expanding programs.

• A comprehensive brand guide to ensure consistency across all touchpoints, from digital platforms to printed materials.

• A custom library of icons reflecting key aspects of book-sharing, community engagement, and literacy advocacy.

• A flexible and scalable design system that allows for easy adaptation across marketing, outreach, and partner collaborations.

Thanks to these strategic branding efforts, Little Free Library has a strong, recognizable, and adaptable identity that supports its mission to inspire a love of reading and expand access to books worldwide.

At Christiansen Creative, we take pride in working with organizations that make a difference. Whether you’re a nonprofit, corporation, or community initiative, we’re here to build brands that inspire connection and drive impact.