Little Free Library's origins are in Hudson, Wisconsin, but today, it has grown to address literacy worldwide. Its new brand identity reflects who it is and who it serves with its family of programs.

Christiansen Creative offered several explorations and partnered with LFL's internal marketing team to deliver the direction that lives on today. With a comprehensive brand guide, a library of icons, and a solid system, LFL was able to evolve its materials cohesively and consistently.