Ampact: A Rebrand That Aligns Mission, Programs & Growth

Since launching its first education program in 2003, Ampact has evolved significantly—expanding its programs, services, and impact. Along with this growth came a need for a new brand identity that unified the organization’s expanding initiatives and reflected its vision for the future.

Strategic Rebrand for Cohesion & Scalability

With a new name and a growing family of programs, Ampact needed a brand that could seamlessly connect all of its initiatives under one strong, recognizable identity. Christiansen Creative developed a comprehensive branding system that provided clarity, flexibility, and consistency across all marketing, recruitment, and engagement efforts.

Logo System & Visual Identity

At the core of the Ampact rebrand is a bold, modern logo system designed for scalability and recognition:

  • The Ampact “A” was modified to include a forward-focused arrow, symbolizing progress, impact, and growth.

  • A consistent wordmark treatment connects the parent brand to its family of programs, ensuring visual cohesion while allowing each program to stand independently.

  • A scalable brand guide provides clear guidelines for logo applications, typography, color usage, and future brand extensions as Ampact continues to expand.

Deliverables & Implementation

To ensure a seamless rollout, Christiansen Creative provided a comprehensive suite of branding assets, including:

  • A detailed brand guide to maintain brand integrity across all platforms.

  • Social media assets designed to drive engagement and awareness.

  • Updated website design to align with the new brand identity.

  • A launch video to introduce the new brand to internal teams and stakeholders.

  • Interior brand graphics & identity materials for a cohesive brand presence across physical and digital spaces.

A Brand Built for the Future

The Ampact rebrand provides a solid foundation for future growth, ensuring the organization and its programs remain unified, recognizable, and impactful. With a scalable logo system, modernized identity, and strategic brand guide, Ampact is well-positioned to expand its reach and continue making a difference.

At Christiansen Creative, we specialize in branding that strengthens organizations and amplifies impact. Whether you need a brand refresh, a scalable identity system, or a full rebrand, we create strategic, future-focused solutions that help brands thrive.

Ampact logo, icon, lockup, and pattern.
Before and after of Reading Corps program logo and new logo.
Family of Ampact program logos and brand elements on phones.
Brand guideline cover with tutor photos.
Ampact home page on tablet.
Interior spread of guidlines showing how to create future program logos.
Recovery Corps program brand sheet with logo versions, colors, and photography.
Education programs home page on tablet.
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