K’NACK - A Bold Brand with Bavarian Roots

When RJ’s Meats approached Christiansen Creative, they had big news and even bigger potential. They were expanding into the Twin Cities and wanted to build a brand that felt fresh and memorable while staying true to their family’s legacy. Inspired by Bavarian traditions and the satisfying snap of a perfectly cooked sausage casing, the name K’nack was born—a nod to both flavor and experience.

The client wanted something quick, clever, and loaded with personality. We responded with a bold, modern identity that draws from classic Bavarian blue and diamond patterns, designed to stand out among the curated culinary offerings at Keg and Case.

The result? A bold, flavorful brand that brings RJ’s Meats’ signature quality into a whole new market. With a name that delights, visuals that pop, and messaging that engages, K’nack is ready to win over food lovers everywhere.

At Christiansen Creative, we help legacy brands evolve and expand into new spaces with clarity, creativity, and character. Whether it’s a name, a space, or a story—we’ll help you bring it to life.