Feeling Good MN: A Community-Driven Health Initiative with a Bold Brand Identity
Sometimes a branding project aligns perfectly with our expertise and passion, and Feeling Good MN was one of those projects. Led by CentraCare, in partnership with local businesses, government agencies, and community leaders, this initiative aimed to address significant health barriers by encouraging grassroots involvement and public engagement.
Strategic Branding for a Community-Centered Initiative
Christiansen Creative was tasked with creating a brand identity that felt approachable, inspiring, and deeply connected to the communities it serves. The goal was to build a recognizable, flexible brand system that could be easily implemented across various engagement efforts and local partnerships.
From Identity to Full-Scale Implementation
What started as a brand identity project quickly expanded into a comprehensive branding system, ensuring consistent messaging and visual impact across multiple touchpoints. Our work included:
A strong, recognizable brand identity that reflects the initiative’s mission of health, wellness, and inclusivity.
Community displays designed to educate, engage, and inspire action.
Vehicle wraps that served as mobile brand ambassadors, bringing awareness directly into neighborhoods.
Co-branded materials for business and organizational partners to use in spreading the initiative’s message.
A dynamic, user-friendly website that provided up-to-date information, event details, and resources for both the public and partner organizations.
A Scalable Brand for Long-Term Impact
The Feeling Good MN brand was designed to be scalable and adaptable, allowing for new partnerships, evolving initiatives, and ongoing community engagement. By developing a versatile brand toolkit, the initiative could expand its reach and maximize impact across Minnesota.
At Christiansen Creative we specialize in branding that sparks engagement and drives meaningful change. Whether it’s a public health initiative, a grassroots movement, or a corporate-community partnership, we craft strategic, scalable brand identities that empower organizations to connect with their audiences and amplify their mission.
