All Things Sheared: A Rebrand Rooted in Sustainability & Softness

All Things Sheared is more than just a retail brand—it’s a celebration of nature’s finest fibers and the gentle animals that provide them. When reimagining their brand, we focused on honoring their commitment to sustainability, ethical practices, and the unmatched quality of alpaca and wool products.

Our team designed a family-friendly logo that subtly integrates wool-bearing animals into the letterforms, creating a visual connection to the brand’s essence. The color palette strikes a balance between vibrancy and earthiness, reflecting both the brand’s energy and its eco-conscious mission.

Beyond the logo, we explored how the new identity could come to life across retail experiences, outdoor events, and product packaging—ensuring a cohesive and inviting brand presence wherever customers interact with All Things Sheared. The result? A refreshed identity that is as warm and welcoming as the fibers it represents.

Primary logo versions on light and dark backgrounds.
Horizontal logo versions on light and dark backgrounds.
Brand color hierarchy.
Store front mockup with window clings, overhead sign, and sandwich board.
Branded apron on woman.
Sock label mockup.
Icon collage on different brand colors.
Wool packaging design.
Tote bag design that says "We're all wooly cool"
Skeen of yarn with branded label.
Interior spreads of brand guide.
Apparel tag mockup.
Social post mockup promoting merchandise to support the farm.
Pull up banner design in farmers market.
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