All Things Sheared: A Rebrand Rooted in Sustainability & Softness

All Things Sheared is more than just a retail brand—it’s a celebration of nature’s finest fibers and the gentle animals that provide them. When reimagining their brand, we focused on honoring their commitment to sustainability, ethical practices, and the unmatched quality of alpaca and wool products.

Our team designed a family-friendly logo that subtly integrates wool-bearing animals into the letterforms, creating a visual connection to the brand’s essence. The color palette strikes a balance between vibrancy and earthiness, reflecting both the brand’s energy and its eco-conscious mission.

Beyond the logo, we explored how the new identity could come to life across retail experiences, outdoor events, and product packaging—ensuring a cohesive and inviting brand presence wherever customers interact with All Things Sheared. The result? A refreshed identity that is as warm and welcoming as the fibers it represents.