TOSC: The Journey is Ours

The Oral Surgery Center is one client that sets the bar for rebranding. Their internal marketing and leadership team allowed the time for discovery, discussion, and exploration. Internal employees and external partners provided insights that drove the brand direction, which is rooted in distinction. (Yes, we said rooted intentionally. We like puns.)

To launch the rebrand, CC leveraged an all-company meeting for a reveal to ensure everyone would understand the path forward – and why. Kits were delivered to all large external partners, and messages were deployed through social and direct mail channels for the broader audiences.

CC helped create a consistent brand direction we applied to all materials, gear, and launch announcements. We also worked with additional partners creating new brand signage and website experiences.