Take a brand. Share a brand.

Little known fact, Little Free Library originated in Hudson, Wisconsin as an effort to address literacy and access to books in communities without libraries. (Tricia saw one of the original presentations at her Rotary Club back in the day.)

Today this organization has grown to address literacy across the globe and needed a brand identity to reflect who they are and who they serve with its family of programs.

Christiansen Creative offered several explorations and partnered with the internal marketing team at LFL to deliver the direction below. With a comprehensive brand guide, a library of icons, and a solid system, LFL was able to evolve its materials cohesively and consistently.

Our brand launch video was created to help communicate to a very loyal and local audience just how much the organization has grown.