A Wild & Scenic Campaign
In the past, people discovered Hudson, Wisconsin, for its historic downtown area with numerous activities around our river, culinary experiences, and access to natural splendor. What people don’t know is that one of the most notable differences is that the St. Croix River is a National Wild & Scenic River. Less than 25% of 1% of rivers in our country are protected as National Wild & Scenic Rivers and can be considered some of the most beautiful, valuable, and unspoiled environments left in the U.S.
:30 Wild & Scenic Promo
Playing off the beauty and uniqueness of the river designation, we positioned Hudson around picturesque experiences and natural beauty throughout the community. By capturing numerous activities using local people for a thirty-second video spot, we were able to pull multiple stills to use as hero shots in the print campaign. The overarching goal of these marketing efforts was to drive traffic to DiscoverHudsonWI.org, promoting Hudson’s unique charm and attractions to a regional audience.
Print and Digital Ads
The Wild & Scenic campaign featured both full-page and half-page ads strategically placed in regional publications, resulting in the distribution of nearly 1,500+ tourism kits within a year. Digital ads were streamlined to fit available space and incorporated “stickers” that allowed for mixing and matching activities with seasonal imagery.
The Little Extras
Discover Hudson goes above and beyond and provides the local businesses in the historic downtown area with a variety of themed stickers for their visitors. These are provided at no cost to businesses and offer a level of continuity in their Discover Hudson experience. These touchpoints are one of the details that sets a Hudson experience apart from other small, historic towns.
Animated Story
Maximizing the audio file, our studio also created an animated version of the :30 spot that uses the campaign “stickers”. These themes call out some of Hudson’s more notable benefits, including the designations of Tree City and Bird City. This spot was for use as a social ad, driving traffic to the DiscoverHudson.org landing page.