Cancer _______ at Every Stage.

A campaign to create awareness around the high-level, personal cancer care provided to patients and families at Allegiance Health in Jackson, MI.

DELIVERABLES

Integrated Campaign

Print Materials and Advertising

Outdoor Advertising

Television :15 and :30 Campaign

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AT ALL STAGES

The simple shift of a word from care, to support, to expertise, created a focus on the strengths of Allegiance Health's services.

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ACCOLADES

Healthcare Advertising Award, Silver

Newspaper Ad Series

Healthcare Advertising Award, Merit

TV Ad Series

Healthcare Advertising Award, Merit

Total Ad Campaign 

American Health & Wellness Design Award

Bus Wrap & Billboard

Davey Award, Silver

Campaign

Healthcare Advertising Award

Health Promotion

MarCom Gold Award

Campaign