Stories of Cancer Care
Receiving a cancer diagnosis has to be one of the most unsettling moments in a person’s life. A common question that comes up soon afterward is, “where can I get my care?” The Cancer Center of Western Wisconsin partners with both Minneapolis Radiation Oncology and HealthPartners to focus on treating those diagnosed with cancer and helping them maintain a high quality of life.
Christiansen Creative developed a campaign to increase awareness of local care using a unique cooperative relationship between six community-based critical access hospitals in western Wisconsin. The campaign focused on real people with their own stories and local experts helping them through.
Custom Photo Shoots & Interviews
Each person in this campaign is a real patient of the Cancer Center of Western Wisconsin. Their genuine appreciation of their care team came through in both the images and stories we captured.
The purple chair was a consistent device to create visual continuity between the campaign tactics and represent the consistency of care for each individual patient. Different journies, consistent care.
Print and Digital Ads
This campaign was launched through various community papers, both online and in print form. Multiple digital ads in different sizes consistently shared a high-level message. Newspaper ads provided more context to the story as well as all of the partnering locations.
Campaign Email
With our campaigns, we use multiple channels to reach our audiences. For the Cancer Center of Western Wisconsin, this included a targeted email blast.
The benefit of the emails is that we can extend the campaign, drive traffic to the landing page, and increase overall awareness of the organization and its additional services, like clinical trials.
After emails deploy, we can provide clients with a breakdown of the activity, including openings and the number of clicks on each button within the email.
Web Stories
The overall campaign led to a stories landing page, with a patient-specific story page. Everyone experiences cancer differently, and having multiple patients share their specific cancer stories helps people find comfort and confidence in their local options for care.
