Executing the CentraCare Brand Launch


With a strong brand guide and a nearly finalized logo in place, CentraCare needed the right tools to ensure a seamless brand rollout across the many Minnesota communities they serve.

Christiansen Creative finalized the logo icon and then created a strategy for their family of logos, and future logos. In addition, our studio developed a comprehensive library of templated assets and created identity materials to support 10,000+ employees. From internal launch materials to external brand communications, we helped CentraCare execute their brand launch with clarity and consistency.

Family of print and digital templates.
Naming system page from brand guide.
Brand guide interior pages.
Campaign billboard featuring woman gardening.
Campaign postcard with close up imagery of child harvesting plants.
Campaign print ad in magazine featuring father holding child.
Pull up banner of campaign featuring father and kids walking through field.
3-dimensional door display with brand messaging and imagery.
Collection of ad messaging.
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