News from the studio.

Seven Wins in the 31st Annual Healthcare Advertising Awards

The Healthcare Advertising Awards is the longest-running competition of its kind, as well as the most widely respected. Winning entries are noted as the top tier in healthcare marketing and recognized for excellence in messaging, quality and creativity. Christiansen Creative (CC) is honored to have received seven awards in the 2014 competition. 

The American Registry of Radiologic Technologists
2013 Annual Report, Gold Award

The 2013 edition of Stories of Quality Patient Care, an annual report CC developed for The American Registry of Radiologic Technologists® (ARRT®), received a Gold Award. The publication features outstanding radiologic technologists (R.T.s) and highlights the importance of certification and registration while fostering a community of passionate professionals. The report was designed as a full color brochure with a metallic and spot PMS color. CC press-checked this publication on a web press, as the final quantity was over 300,000 — that’s a lot of R.T.s.

 

Hudson Hospital & Clinic (Formerly Hudson Hospital & Clinics)
Social Media Strategy, Gold Award

In 2013, Hudson Hospital & Clinic (HH&C) needed a social media strategy centered on the institution’s specialty clinics. To grow awareness for the wide array of services available, CC developed a bold, friendly, one-word graphic for each clinic. Used as promoted posts on HH&C’s Facebook page, these graphics were accompanied by links driving web traffic to the clinics’ respective websites. The campaign earned a Gold Award.

Additionally, CC earned four Merit Awards, one for each of the following projects:

Hudson Hospital & Clinic (Formerly Hudson Hospital & Clinics)
Movie Theater Commercial

Hudson Hospital & Clinic
Active Communities Campaign

Hudson Hospital & Clinic
Anniversary Materials

Westfields Hospital & Clinic (Formerly Westfields Hospital & Clinics)
Pharmacy Campaign

Westfields Hospital & Clinic
Website Redesign